Being in news for political or commercial reasons or for its association with country's cricket team, Sahara may have emerged as the biggest Indian Brand with its Chairman Subrata Roy claiming the brand value at 10.5 billion dollars or about Rs 48,000 crore.
Earlier last month, corporate giant Tatas had claimed the brand of their group companies and products was valued at Rs 24,396 crore, saying possibly they were "head and shoulders above anybody".
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